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Meaningful Marketing (by Doug Hall)

  1. 1.“Meaningful marketing is about educating customers on your virtues as opposed to tricking them into buying”

  2. 2.“The more customers are educated regarding your offering, the more likely they are to purchase”

  3. 3.“The more you educate and teach your customers about your true merits, the more likely they are to actually buy from you.”

  4. 4.Customers with high levels of product understanding are able to translate product attributes into personal benefits.

  5. 5.“Education..
         starts with ‘Why should I listen to You’…
                then ‘What’s in it for me?’
                     and ‘Why should I believe you’

    Doug Hall, Meaningful Marketing, p 144, Betterway Pubns; Book and CD edition (October 2003)