The
Demand Creation Toolkit helps your target audience visualize your
value proposition clearly and quickly.
The Demand Creation Toolkit
is an education-based marketing tool that combines education with
marketing and is delivered in broadcast quality multi media formats for
various delivery venues all designed to create interest and demand for your product. The approach provides your prospect with
the necessary technological background information that allows them
to more fully appreciate the value of your product and solution.
This Toolkit combines the clear instruction from EllisTalks, with the
presentation talent of Chris Ellis, powerful graphics and ties into
your product’s value proposition creating a brief instructional
expose. The content walks your prospect through the specific
technology space of your product, discusses some current problems
that sets up the concluding sequence that contains your product
information and value proposition.
Ten Minute Tutorial - a compelling way to
convey your message
See most recent example of this sponsored by Intel and
distributed by
Network
World.
We create a 2 to 20 minute video for your company. You
hand out these “Ten Minute Tutorials” to your prospects.
Note: Consider this method for training your sales staff as
well! On the video, Chris Ellis talks to your customers, simplifying the
technical complexities that your prospects need to understand
to fully appreciate problems your product solves. Then
we tie in your customized marketing message, making
your value proposition crystal clear. Think of this as a
video white-paper. Your target audience quickly understands
with clarity your positioning, the problem you solve, and
your value proposition. A new approach for getting your audience
down the comprehension curve faster.
The Ten Minute Tutorial will reach a broad audience and has
a high reuse value. Compared to efforts made to reach an
audience through a carefully orchestrated conference event
at $150,000 to $200,000 the Ten Minute Tutorial presents very
high value when considering:
a) The clarity required for a short and one shot chance at
presenting your message,
b) The number of people it will reach,
c) Its capacity to attract prospects and keep their
interest.
The Ten Minute Tutorial provides your potential customers with a greater
appreciation for your product’s capabilities and
uniqueness. Your potential customers get a greater
appreciation for the problem your product solves and
therefore the value your product offers. This package can be
customized for you at a lower cost than other effective
marketing methods, and you get to capitalize on Chris Ellis’
21+ years as a networking veteran.
They get to learn something for free. Quick path to
understanding how your product fits in to their needs. They
can better understand your product’s key differentiators
moving your product ahead of a similar, competing one.
Technology barriers can be so great that they appreciate
anything that enables them to understand a market segment
quickly and with clarity.
The Demand Creation Toolkit
is an education-based marketing tool that combines education with
marketing and is delivered in broadcast quality multi media formats for
various delivery venues all designed to create interest and demand for your product. The approach provides your prospect with
the necessary technological background information that allows them
to more fully appreciate the value of your product and solution.
This Toolkit combines the clear instruction from EllisTalks, with the
presentation talent of Chris Ellis, powerful graphics and ties into
your product’s value proposition creating a brief instructional
expose. The content walks your prospect through the specific
technology space of your product, discusses some current problems
that sets up the concluding sequence that contains your product
information and value proposition.
