|
Specializing in
Management & Product Marketing
...
with at twist
Precision Messaging
and
Edu-Marketing emphasis.
Clients we've helped:
eBay
Intel
Adidas
Network World
Cipheroptics
KeySource Bank
New River Artisans
Pleasant Green Land Development
|
|
Product Management
Good
product managers are hard to find.
An effective product manager:
-
Creates a roadmap for maximum gain
-
Keeps one eye on the tech horizon
-
Sniffs out business opportunities
-
Is an advocate for both the customer and
the development team
-
Is loved by customers
-
Articulates clearly
-
Create a clear vision
-
Has a unique
ability to create a clear vision across multiple organizational
and customer influences.
|
Product Marketing
Matching your message to your market's needs and buying
behavior
Indentifying the channel to your market
Creating Demand by:
-
Educating the market
-
Educating the sales force
-
Educating the prospect
Product Education..
starts with ‘Why should I listen to
You’…
then ‘What’s
in it for me?’
and ‘Why should I believe
you’
Doug Hall, Meaningful Marketing
|
